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Again, you can merely leverage core CRM functionalities leveraging Business Central. It also offers a part of supply chain management capabilities. Using Business Central, you can turn your prospects into customers and further, enter quotes for the same to convert it into order completion. Now, the question comes ahead whether the Business Central can be used as a CRM solution or not? Can Business Central Be Leveraged as a CRM Solution?īusiness Central offers customer relationship management capabilities, but that may satisfy the core level of customer management such as contact management, engagement, interaction management, segmentation, sales-driven scope, and capabilities to run marketing campaigns. However, with Business Central, you will be lacking the field service capability which is not provided by Business Central. Here is a sneak peek about:īusiness Central incorporates modules like customer services, sales, and project operations which are also owned by Dynamics 365 CRM. So, let’s understand what are the common features between Dynamics 365 Business Central and Dynamics 365 CRM? Common Scenarios Between Dynamics 365 Business Central & Dynamics 365 CRMīoth the Business Central and CRM solutions from the Microsoft Dynamics family serve a few similar functional capabilities. It acts as a complete package for customer relationship management as it comprises related applications such as Dynamics 365 Sales, Dynamics 365 Marketing, Dynamics 365 Customer Service, and Dynamics 365 Project Operations.īoth the Dynamics 365 Business Central and Dynamics 365 CRM solutions represent a different set of capabilities, but somehow, they comprise overlapping features as well and this creates confusion for the businesses seeking to decide between these two.
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Dynamics 365 CRMĭynamics 365 CRM is a customer relationship management solution designed for SMBs to seamlessly manage their day-to-day operations including sales, marketing, customer service, and field service.ĭynamics 365 CRM is specially curated for businesses that deal more with customers, sales, and services. All these capabilities help the growing SMBs to support their process flow, optimize resources, manage regulatory & global compliance, and more. It comes and facilitates finance, customers, manufacturing, supply chain, warehousing, project automation, services, sales, and more capabilities. Dynamics 365 Business Centralĭynamics 365 Business Central is an all-in-one cloud-based business management solution designed for small to mid-scale enterprises to streamline, manage, and drive end-to-end business practices. So, this blog – Dynamics 365 Business Central Vs Dynamics 365 CRM will help you to come up with a relevant and productive decision for your business.īoth the Dynamics 365 Business Central and Dynamics 365 CRM are designed and available with specific functional capabilities, however, there are some overlapping features that may create difficulty when choosing an efficient business solution out of these two.īefore we navigate this blog’s flow for Dynamics 365 Business Central Vs Dynamics 365 CRM, let’s define them first respectively. Dynamics 365 Business Central Vs Dynamics 365 CRMįor Growing enterprises, it could be quite complex when it comes to deciding between Dynamics 365 Business Central and Dynamics 365 CRM.